Benji Bruce
Blog
Study the 1%, not the status quo
“I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Wal-Mart.” - Sam Walton To be the 1%, you can’t think or operate like the 99% Normal people “Money doesn’t bring you happiness”...
How To Become The Authority In Your Space
Why become an Authority? Easier to sell Sell more at higher prices People buy ‘who’ you are more than ‘what’ you sell Story: My website goal = celebritize myself It all starts with a claim...claim to be the Authority & believe it “Our deepest fear is not...
How to not get demotivated while building your business – Avoiding Burnout & Staying motivated
The problem - “I feel like it’s not working” Story: Couldn’t get cold calling/emailing to work at first lots of people get demotivated Things ‘not working’ is part of the game If it were that easy, everyone would do it You get demotivated because… Feel...
BUILDING SYSTEMS IN YOUR BUSINESS TO REACH A MILLION DOLLARS
How do you build your own systematic process? You either build or buy • You can buy McDonalds or build from scratch Worst way to wake up = not knowing how to generate revenue Purpose of systems Predictable results How can I remove yourself? Make it independent of any...
INFORMATION IS DEADLY
Information is deadly. It makes smart people think they’re getting things done • Ex: I knew about phone sales but didn’t do it • I had the sales letter, etc for over a year We look at something and say “I can do that” • You never know until you actually do it The...
CONTROL YOUR BRAND STORY – What To Do When People Talk Bad About You
People are skeptical Rank the world’s greatest physicists, Steven Hawking wasn’t even in the top 150 scientists • Never won a Nobel prize • Description of one of his books: “Stephen Hawking was the most renowned scientist since Einstein, known both for his...
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