Why become an Authority? Easier to sell Sell more at higher prices People buy ‘who’ you are more than ‘what’ you sell Story: My website goal = celebritize myself It all starts with a claim…claim to be the Authority & believe it “Our deepest fear is...
How do you build your own systematic process? You either build or buy • You can buy McDonalds or build from scratch Worst way to wake up = not knowing how to generate revenue Purpose of systems Predictable results How can I remove yourself? Make it independent of any...
People are skeptical Rank the world’s greatest physicists, Steven Hawking wasn’t even in the top 150 scientists • Never won a Nobel prize • Description of one of his books: “Stephen Hawking was the most renowned scientist since Einstein, known both for his...
Building an online presence, you need to create content Problem: Takes a lot of time Create the video/podcast Edit it Upload Headline, description, etc Thumbnail pic Post to social media (write text) Email to list (write email and send) Post to blog (write blog post)...
If you’re making YouTube videos for your brand then you should be focusing on the thumbnails. Here’s my process, from start to finish… You’ll see how the photos are shot, edited, to whole sha-bang…copy it Your YouTube thumbnails are crucial when it comes to...
