Building an online presence, you need to create content
Problem: Takes a lot of time
Create the video/podcast
Edit it
Upload
Headline, description, etc
Thumbnail pic
Post to social media (write text)
Email to list (write email and send)
Post to blog (write blog post)
DECIDE TO BE CONSISTENT
Ask…will I create content for the rest of my life?
Coming up with IDEAS
EVERYTHING is an idea
Other people’s YouTube videos
Book highlights
Sit down for 1 hour
CAPTURE the ideas
Different types
Live (FB, YouTube, etc)
Benefit: No editing; People feel they can touch you, Interactive
Cons: Reality is boring, Need to promote, Demotivating when nobody shows
One-take (little editing)
Benefit: Quick
Cons: harder to keep attention
Pro (film & edit)
Benefit: Looks professional, people see you take it seriously
Cons: Takes more time, diminishing returns (spend time but doesn’t mean the video is better)
Social Media
Feeds (FB, IG, Twitter, Snapchat, etc)
IG feed – photos & video
IG story – quick shots
IG TV
YOU DON’T NEED TO DO EVERYTHING
Think about what business phase you’re in
ex: Need people to find you = IG b/c of hashtags, YouTube
ex: People already know you = FB, Twitter, Snapchat
ex: IGTV, nobody using it right now
Get into YOUR WORKFLOW
My workflow for Live:
Make bullet points in Notes app
Take pic & create thumbnail
Shoot live
Put thumbnail on video
Upload to YouTube
Post to blogs
Write email
My workflow for One-Take
Shoot video
Edit real quick (or upload to Google Drive for editor)
Upload to YouTube
Take pic & create thumbnail
Post to blogs
My workflow for Pro videos
Shoot video in one take
Playback video & write down b-roll I need
Shoot b-roll
Upload to Google Drive & send to editor
or edit it myself
Post to blogs
Here’s how I’m efficient
Initially I created all styles for SL but then…
SL = FB live
BB = All styles of videos
Take clips from Live/Videos and post to IG
Content Syndication
(ex: IG saves to camera roll & I upload to Snapchat)
(ex: IG connected to FB)
Frees up time to focus on Bruce Brand
Efficient with your time
WHAT do you need to create?
ex: 7 photos this week, 3 videos, etc
WHY are you creating content?
PRODUCE REVENUE
“If your number of social media followers is bigger than your bank account then you’re building your business wrong” -Benji Bruce
I’m not a content creator. I’m a business that happens to create content
Schedule everything
Adjust schedule if things take longer/shorter